E Comez

One of the famous e-commerce website in Malaysia is AirAsia Airline ( www.airasia.com ). Many people do not know that AirAsia was develop in Malaysia and is one of the public held companies. Airasia is one of the budget airline which focus on online ticket booking rather than having counter selling ticket in airport. Thus, it creates convenient for customer that can access to internet and also save up their cost to set up counter in airport.   Let’s take a review on the feature of this website – www.airasia.com.my

TYPE OF PRODUCT
AirAsia is not only offering flight line for customer in one-way and return through online. The website also allowed customer find out Flight + Hotel which means customer can both booking for flight line and hotel together. This has brought a lot of convenience for people who plan for travel by comparing what time to go and return and what hotel to stay based on the rating, price and number of people. Besides, AirAsia also provide their superior services which is high accuracy on flight time. On the website, customer can easily select the place they depart and destination which they prefer to go. It cover a lot of country such as China, Indonesia, Australia, Brunei, Hong Kong and so on.

SITE DESIGN AND LAYOUT
In the left hand side is the place for customer to choose whether to book what type of ticket ( One-Way or Return) and choosing the depart and destination. It also allowed customers to choose what is the date to have flight. And AirAsia also have member system which enable customers to sign up and booking their ticket online to keep their privacy. The member system also can help to advertise by sending promotion in newsletter to customers. In the up site of the website is Navigation of the webpage. Middle part is the promotion current provided by AirAsia. Most of the color using by AirAsia is red color and it has become the represent of it’s image.

AVAILABLITY OF SEARCH ENGINE
AirAsia also having search engine in their website which is on the right up corner of webpage that bring convenient to customers to find out what they want to. Besides, another important search engine in AirAsia is search for the flight time and line when customer choose on the date and place of depart and destination. AirAsia will provided flight time to customer and the price on that time. On the other hand, speed of searching and downloading the website is very fast. It just take around 30 second to display the webpage.

NAVIGATION
The navigation available in the webpage as well which located on the upper site. It include convenience service which can bring customers to Bookings details, Flight Info, Product and Shipping, Travel Services, Corporate Services, About Us and Help Info. All of this details can bring customer to different webpage to satisfy customers need. For examples, checking out the flight info about where is the destination that AirAsia provide and check out the Help Info for FAQ (Frequently Ask Question). All of this are almost related to customer services. Customer can check out the payment system that provided by AirAsia so that customer can easily make booking through internet.

In conclusion, all of the feature that having for an e-commerce website is very important. First of all, must let customers know what product or services is available on the website. Second is having a well structured site layout that easily for customers to navigate and find out more information. Search engine is important for customer to compare the price.