E Comez

Nowadays, business environment is changing rapidly. So that, every organization have to create their own competitive advantage in order to compete with their competitors. As we know, e-commerce is one of the business type that can bring a lot of benefit to the organization. Now we will focus on three part which is how e-commerce help to reduce cycle time, improve employee’s empowerment and facilitate customer support.

Reduce Cycle Time

First of all, we have to know what is the meaning of cycle time. Cycle time is the total amount of time between the orders that placing by consumers and receiving the goods and services. That means it start from the order by customer and end when customer receive the goods.

A very good example is in traditional software business. Seller have to produce software CD when receive order from customer and delivered the CD to the customer. While through e-commerce, buyer can just simply download from website and pay through online. This not only can bring convenience to customer but also successfully reduce CYCLE TIME. Buyer just simply click on it and download and they can enjoy the software immediately.

On the other hand, e-commerce also allowed us to receive the order through website. In traditional business, order may receive through phone call or written mail. After that, they have to calculate how much order they receive and only start the production. But when customer click order from the website, it can directly calculate and sent the order to manufacturer to start production. This can help to increase the speed and reduce the cycle time of waiting in production.

Improve employee’s empowerment

E-commerce also let user to enjoy this benefits. Employee’s empowerment means employee can have more power to make their own decision. As we know, employee will have more motivation when they are being empower. E-commerce can help to empower because most of the system are computerized. For example, in traditional production line, employee have to listen to supervisor on how many product to be produce in particular period. By using e-commerce, when customer order and it will automatic transfer the quantity of production to them. So that they can decide themselves whether how much should be produce in particular period.

On the other hand, some organization also enable their employee to provide idea to the organization. Employee can give their idea through e-mail or intranet. This can help employee to behave in higher morale because organization treat them as part of the “THINKER”. It not just depends on the manager anymore.

Facilitate Customer Support

Nowadays, customer service become more and more important. There are several reason. One of it is because consumer know their rights very well and they need customer service to give them more confidence on the product they purchase. With e-commerce, customer able to get a lot of support when they need help. For example, in the webpage of company might have link call “ FAQ” which stand for FREQUENTLY ASK QUESTION. This can help customer to know what is the question that most people facing. E-commerce also allowed customer to send their question through e-mail to solve their problem.

By the way, another important customer support is e-commerce can help to provide a lot of information though website. With the website, customer can get information that they want. For example, the price,quality, function, color, size or any other thing that can show within the webpage. All of this can help customer to know more about the product and help them to make decision.

E-commerce also allowed customer to track their product when their product is delivered. This can help to let customer to estimate when is the time of the product arrived. All of these customer support can help to gain customer loyalty and also create competitive advantage.