E Comez

In the 21st century,we are in the midst of a payment resolution which with cards and electronic payments taking the place of cash and checks. Mobile payments which also known as mobile web payments or WAP billing, is a collection of money from consumer via a mobile device such as their mobile phone, Smartphone, Personal Digital Assistant (PDA) or any other devices that are related to electronic. With such application, it can brings advantages to the world of e-commerce and it’s relatively growing in Malaysia as well.

This service was 1st introduced in Malaysia by TeleMoney, the country's first mobile payment service via multi-channel access for Internet and wireless transactions and it was launched on 20 November 2001. Besides that, there are also another service provider which is Mobile Money (MM Wallet) is also one of the mobile payment systems that has been introduced in Malaysia few years ago.

The mobile payment can be used to purchase any number of digital goods and physical goods. For example digital goods are ringtones, games, wallpaper for mobile phone and the booking cinema ticket and air ticket such as Golden Screen Cinema and Airasia.Usually purchase digital good are through by SMS based transaction payments or mobile web payment(WAP).

The mobile payment providers still have a large market share to be grab on. This mobile payment is still new and has potential to continue to grow as consumer’s confidence on mobile payment increased. For those customer whom are working till late night may dun have the time to pay their bills. So that mobile payment will be very convenient for them.

There are a few strategy to adopt consumers which is to educate them about mobile payments, and how to use and introduce its functions (e.g. bill payment, mobile purchase). In other way, it is also very important to enhance the security well and make them to feel confident through the mobile payment. Besides that, most of the company will reward their consumer by giving gift at certain level of purchasing or giving redemption of rewards. In addition, some of the company will give extra credit to customers such as Hotlink users. With certain call and receive will accumulated the points to redeem air talk time or sms.